Pharma Art / Creative Director
Alpay is an award winning Integrated pharma Art / Creative Director who has over 10 years of experience in advertising and visual communication.
He started his career as an intern at Ogilvy in 2000 and drew his career path towards art direction in advertising. Coming from apprenticeship, he mastered each and every stage of design and production in both print and digital design in years.
He has known as a proactive, self starter, idea generator designer who creates vision for advertising and marketing.
He had the privilege of working for globally known advertising & design agencies and led designers, production artists, developers. and partnered with copywriters and account team members as an Art Director in Europe and North America. Aside from agency experiences, he also had management experiences with his own boutique design agency — AG Design — he has started in 2013 and designed for digital; corporate websites, micro websites / landing pages, email blasts, video displays, infographic animations, 3D modeling and rendering, print and experiential experiences; trade show events, booth designs to name a few.
One significant achievement he is proud of from that period in his career is that he helped one of his clients to become the regional distributor after their sales doubled in 2016 and the ROI of digital and print advertising reached 1/10.
He has diverse experiences and variety of multi channel works in his portfolio. Some of the regional and global clients he has worked with are; AstraZeneca - COPD, Jansen Neuroscience, Lilly, Medfors - Gastrotuss Antireflux, BMW, Mercedes, Alliance Insurance, AIG Chartis Insurance, BNP Paribas, UBS, Walmart, Microsoft, P&G, Swarovski, Sprint, Cummins, Danone and Johnson&Johnson.
He is holding a Master of Fine Arts Degree in Design and Technology from Parsons The Newschool in New York, a Master of Arts degree in Visual Design from Politecnico Di Design from Italy, Milano and a Bachelor of Arts degree in Graphic Design from Yeditepe University.
• Hybrid / integrated art director who has experience both in design and leading a team of designers.
• Comfortable and happy working in a team environment.
• Strong educational background in visual communication
• Coming from agency culture and know how to work within guidelines and briefs.
• Passionate in staying current and following latest trends in design and new technologies that help create attention grabbing advertising.
• Organized and love working on deadline driven projects..